Guides
Short, opinionated guides on the product metrics that actually matter — written for founders who'd rather ship than read a textbook.
The metrics
What each number on your dashboard means.
What are active users?
A guide to active users: who Meterio counts, who it leaves out, and what the number is good for.
ReadWhat are new users?
A guide to new users: how Meterio counts first-time users, and what the number tells you about growth.
ReadWhat is repeat rate?
A guide to repeat rate: the simplest signal that your product is worth coming back to.
ReadWhat is churn rate?
A guide to churn rate: how many of last period's users didn't come back, and what counts as too many.
ReadWhat is sessions per user?
A guide to sessions per user: how often the average person opens your product in a period.
ReadWhat is engagement?
A guide to engagement: the average number of things people do per visit, and what it tells you about depth.
Read
Playbooks
What to do once a number tells you something.